It’s been almost ten years since Tyra Banks crowned Adrianne Curry as the first winner of America’s Next Top Model and, over time, Tyra has since removed Adrianne from the show’s reference and continued to crown future top models 19 cycles later.
For nearly a decade, Tyra Banks has been given America her version of a top model. Now, 19 cycles later and few real successful models from her choices, there’s a new kid on the block: The Face.
The Face, hosted by none other than Nigel Barker, one of the judges fired by Tyra Banks from America’s Next Top Model, who comes along with working super models including Naomi Campbell ((Executive Producer), Karolina Kurkova (Victoria’s Secret), and the youngest of the group, Coco Rocha.
The premise of America’s Next Top Model (ANTM) is to pit 12 girls against each other in weekly challenges, take a photo, and the best one wins (technically). Whereas on The Face, the contestants are not the only ones competing. Each supermodel mentor picks 4 girls and has to groom them. Each week the teams compete against each other, but there is an individual element as well. Both shows have their share of drama, but on The Face, it’s not just between the girls, but the mentors as well.
What makes The Face stand out – aside from the team element – is the focus on actually mentoring the girls. According to Coco, they spent 18 to 20 hours a day with the contestants. They taught them things that America’s Next Top Model seems to assume the girls already know when they walk in the door, such as how to pose, walk, and speak as a spokesperson.
In the pilot episode of The Face, there are 24 girls competing for 12 spots. Over 72 hours, they are required to take a photo with absolutely no makeup on, do a shot where they dress themselves from head to toe, and then finally, each ‘surviving’ girl is chosen by a mentor who holds up a folder with the name of the team on it. If more than one team chooses a particular girl, the decision lays with the contestant, meaning that she will be the one choosing the team she wants to be a part of. If none of the mentors hold up a card, the person is eliminated.
On America’s Next Top Model, it is not quite clear how the twelve girls are chosen, since this process takes place before the show starts. In the Australian and British versions of ANTM, you do see the process a little bit more. With The Face, in gearing up to the premiere, Nigel Barker and the supermodels have been raking up press, releasing clips, and pumping up the show on various social media sites.
If The Face turns out to be a success, this could mean the end of America’s Next Top Model, which has been plagued with low ratings and bad PR due to the unceremonious way Nigel, Miss J, and Jay were let go. Also, in the ten years the show has been on air, there have been few – if any – models that have gone on to have a successful career in modeling. Adding to this, ANTM seems to be running out of ideas on how to revamp the show, which resulted in it being moved from twice a year to once.
Could The Face beat America’s Next Top Model? Only ratings will tell, but they do have a strong, smart foundation with using working supermodels, having individual and team components, and knowing how to use social media to fire up their base.